Accra 2023 Media Plan presented to TCAG

13th African Games Media Manual

The Local Organising Committee (LOC) for the 13th African Games has presented its media plan to the African Union’s Technical Committee of the African Games (TCAG).

Chairman of the Media and Communications sub-committee, Dan Kwaku Yeboah, led the discussion on the media strategy.

The key points of the presentation touched on important media strategies that are being used to create brand awareness for the Games.

The media plan spells out how to create impressions and reach a wider audience through social and traditional media.

Portfolio heads for the LOC have been presenting their plans to the TCAG and the leadership of the LOC led by Dr. Kwaku Ofosu-Asare.

The document also defined the target audience for the 13th African Games and the strategies deployed to reach them.

A contingent from the African Union’s sub-committee is in Ghana’s capital, Accra, for a working session.

Ghana will welcome over 13,000 visitors to the West African nation for the March 2024 Games.

The opening ceremony of the 13th African Games will be on Friday, March 8, 2024.